In matchmakers david evans and richard schmalensee two economists who were among the first to analyze multisided platforms and discover their principles and whove consulted for some of the. In matchmakers david evans and richard schmalensee two economists who were among the first to . Summary matchmakers create and release value by connecting different groups and reducing transactional and other friction costs matchmakers are also known as multi sided platforms and are becoming increasingly popular and profitable due to advances in technology key takeaways matchmakers operate under a different set of economic rules as their raw materials arent commodities but the